THE EXPERTS
“If this lead lasts a lifetime, then you’re not going to get any repeat business – have you thought about that?” – Peter Jones
“I mean, what I’m trying to work out is if this is a great idea or a great business, and there is a massive difference between the two!” – Sarah Willingham
If this is the mindset of our industry leaders, what chance have we or the planet got.
It’s all well and good, virtue signalling environmentally friendly practices when the opportunity presents itself. But if the rest of your business practices rely on planned obsolescence, what conclusion are you meant to arrive at?
It’s a contradiction that undermines genuine efforts to protect our environment. We need a shift towards sustainable and responsible practices across all aspects of business, not just selective gestures.
Our collective future and that of the planet depend on actions that prioritize long-term sustainability over short-term gains.
